I can’t imagine any other compelling reason why the Apple Music Voice plan exists, especially since Apple is likely offering the new service with much lower margins than the standard plan, as the licensing agreements with labels remain the same to offer up the entire Apple Music catalog.Īgain, this is just speculation, but I think given the stiff competition between Apple and Spotify, if the Swedish firm could offer its streaming service at $7-8 a month to beat Apple Music at price, it would. “We’re excited that even more people will be able to enjoy Apple Music simply with their voice,” Apple chief executive Tim Cook said at the event.

A new “Voice” tier will offer the entire Apple Music library to subscribers at a reduced rate of just $5 per month: The catch is you have to use Siri to access it, eschewing the standard Apple Music visual and typing-friendly in-app user interface.Īpple didn’t share why it is launching this plan, but I think it’s reasonable to speculate that the iPhone-maker is lowering the price barrier and persuading more people to use Siri because it wants to gather more voice data to train and improve its voice assistant.

But one that stood out to me - and I feel didn’t get as much attention - is the new pricing tier of Apple Music. Apple had a slew of interesting announcements at its event on Monday.

Spotify vs apple music 2017 pie chaer